1. Introduction
Healthy Lanes (“Healthy Lanes”, “we”, “us”, or “our”) is a fresh produce brand committed to delivering farm-fresh, hygienically packed tender coconuts to urban consumers across India. We operate the website healthylanes.com and run digital advertising campaigns to expand our vendor and distribution partner network.
This Privacy Policy describes how we collect, use, share, and protect the personal information of prospective vendors and business partners who submit enquiry forms — either through our website or via our Meta (Facebook/Instagram) Lead Ads or Google Ads campaigns. By submitting such a form, you consent to the practices described here.
If you are a consumer visiting our website to purchase products, please note that separate privacy terms may apply to your purchase and delivery interactions.
2.Information We Collect
When you submit a vendor or partner enquiry form — on our website or through our Meta Lead Ads — we collect the following personal information:
- First name and last name
- Email address
- Phone number
Any additional information you voluntarily provide in the enquiry form (such as business type or location)
We also automatically collect non-personal technical information through the analytics tools described in Section 5. This may include your browser type, device type, pages visited, session duration, and approximate geographic location (city/region level).
Please note: Vendor enquiry forms do not collect payment information, financial data, or any sensitive personal information. All commercial discussions and agreements are handled separately by our sales team.
3. How We Use Your Information
We use the information collected from vendor and partner enquiry forms for the following purposes:
- To contact you regarding your interest in becoming a Healthy Lanes vendor, distributor, or business partner
- To share details about our product range, partnership models, and distribution opportunities
- To run and optimise our vendor acquisition campaigns on Meta (Facebook & Instagram) and Google Ads
- To serve remarketing advertisements to users who have previously visited our website or interacted with our ads
- To analyse and improve the performance of our advertising campaigns using aggregated, anonymised data
- To respond to any questions or requests you raise regarding this Privacy Policy
We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects on you.
4. Lead Forms & Advertising Platforms
Healthy Lanes runs paid advertising campaigns on Meta (Facebook and Instagram) and Google Ads, specifically targeting prospective vendors and distribution partners. These campaigns include lead generation forms where you can submit your contact details directly within the platform (Meta Lead Ads) or via a landing page on our website.
When you submit information through a Meta Lead Ad, your data is processed in accordance with both this Privacy Policy and Meta’s Privacy Policy. When you interact with a Google Ads campaign, your data may also be subject to Google’s Privacy Policy.
We use remarketing features on Meta and Google to display Healthy Lanes advertisements to users who have previously visited our website or interacted with our ads. This is done through cookies and tracking pixels placed on our website. You can opt out of personalised advertising through your Google Ad Settings or Meta Ad Preferences.
5. Tracking & Analytics Tools
We use the following third-party tools to understand how visitors interact with our website and to improve our campaigns:
- Google Analytics — tracks website traffic, user behaviour, and campaign performance. All data is processed on an aggregated, anonymised basis. You can opt out via the Google Analytics Opt-Out Browser Add-on.
- Microsoft Clarity — records anonymised session replays and heatmaps to help us improve website usability. Clarity does not collect personally identifiable information. Learn more at Microsoft Clarity Privacy.
These tools may use cookies or similar tracking technologies. You can manage your preferences through your browser settings at any time.
6. Data Sharing & Disclosure
We do not sell, rent, or trade your personal information to any third parties.
We may share your information with:
- Our internal sales and partnership teams to follow up on your vendor enquiry
- Advertising platforms (Meta, Google) as part of our lead generation and remarketing campaign operations, subject to their respective privacy policies
- Analytics service providers (Google Analytics, Microsoft Clarity) on an aggregated, anonymised basis only
- Regulatory or legal authorities if required by law, court order, or applicable government directive
All third-party service providers we engage are required to handle your data securely and only for the purposes we have specified.
7. Vendor Enquiries & Payments
The vendor and partner enquiry forms on our website and Meta Lead Ads are purely for the purpose of gathering interest and initiating contact. No payment information is collected through these forms.
Any commercial agreements, supply contracts, or financial transactions between Healthy Lanes and its vendors are handled separately through direct discussions with our sales team, outside the scope of this form-based enquiry process.
For consumers: If you are a customer purchasing Healthy Lanes products through our website or a third-party platform, any payment and delivery data you provide is governed by the respective platform’s payment and data policies, in addition to our general privacy practices.
8. Data Retention
We retain the personal information submitted through vendor enquiry forms for as long as necessary to evaluate the partnership opportunity and maintain communication with you, or as required by applicable law. If no partnership is pursued, your data will be retained for a reasonable period before being securely deleted.
You may request deletion of your personal data at any time by contacting us at the address below.
9. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Withdraw consent to receive marketing or follow-up communications at any time
- Opt out of remarketing or targeted advertising via platform-level settings
To exercise any of these rights, please contact us using the details in Section 11.
10. Data Security
We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration, or disclosure. Access to personal data is restricted to authorised personnel with a legitimate business need.
While we take every precaution, no method of data transmission over the internet is completely secure. We cannot guarantee the absolute security of information submitted through our website or advertising platforms.
11. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy, please reach out to us by email or phone. We aim to respond within 7 working days.
12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. Any updates will be posted on this page with a revised effective date. We encourage you to review this page from time to time.
Last updated: 31 March 2026